Juliana Ribeiro

The most valuable of all talents is that of never using two words when one will do.

Thomas Jefferson

Juliana sees clear communication as the door to success. She knows that whether you write to inform or persuade, clear communication is vital. And plain language is the key that opens the door to clear communication: it enables people to work together more empathetically and efficiently.

Since joining the Foundation, Juliana has helped us spread the word about the benefits of plain language for organisations and individuals. She leads an innovative marketing team and oversees our yearly hunt for the Worst Words of the Year. Juliana uses her marketing expertise to develop and implement data-driven strategies that convince new clients to adopt plain language.

Juliana has over 15 years of experience in Brazil and Australia. She specialises in the business-to-business industry, but has worked in a range of industries, including luxury goods, software as a service and business to consumer.

Qualifications

• Advanced Diploma of Marketing and Communication (Australian Pacific College)
• Diploma of Social Media Marketing (Australian Pacific College)
• Advanced Diploma of Leadership and Management (Greenwich College)
• Diploma of Organisational Leadership (Greenwich College)
• Diploma of Digital Marketing (ComSchool International)
• Bachelor of Advertising and Marketing (Universidade de Ribeirão Preto)