Elizabeth Beach

A recently fired office worker holds a box full of belongings from their desk.
19 December 2013

In 2013, HSBC got our vote when it announced it would be 'demising the roles of 942 relationship managers'. This meant that nearly 1000 employees were losing their jobs.

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Fried chicken drumsticks
20 December 2012

When KFC chose 'goodification' as the slogan for its marketing campaign, we had to choose it as our Worst Word of the Year, along with its cringe-worthy cousins - 'gooderer', 'goodest' and 'goodify'.

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Clouds of emissions coming out of cooling towers.
19 December 2011

2011 was a banner year for corporate evasion and euphemistic spin, with 'fugitive emissions' (more commonly known as pollution) topping our list.

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A pair of red Converse sneakers stand on a bitchumen road. A white arrow painted on the road points away from the shoes.
23 December 2010

2010 was filled with Manglish and gobbledygook, but we couldn't get past 'moving forward'. Julia Gillard repeated this slogan more than 20 times when she announced the federal election.

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