In a particularly bad year for corporate spin doctoring, 'possible emissions non-compliance' topped our 2015 list. Volkswagen’s CEO used this phrase to describe what was actually cheating when regulators tested how much pollution its cars emit.
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'Conscious uncoupling' was our 2014 winner. Gwyneth Paltrow used this phrase to describe her separation from husband Chris Martin.
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In 2013, HSBC got our vote when it announced it would be 'demising the roles of 942 relationship managers'. This meant that nearly 1000 employees were losing their jobs.
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When KFC chose 'goodification' as the slogan for its marketing campaign, we had to choose it as our Worst Word of the Year, along with its cringe-worthy cousins - 'gooderer', 'goodest' and 'goodify'.
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2011 was a banner year for corporate evasion and euphemistic spin, with 'fugitive emissions' (more commonly known as pollution) topping our list.
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2010 was filled with Manglish and gobbledygook, but we couldn't get past 'moving forward'. Julia Gillard repeated this slogan more than 20 times when she announced the federal election.
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