Yusuf Pingar

The chief virtue that language can have is clarity.

Hippocrates

Yusuf is a passionate plain language advocate. He sees governments and businesses as responsible for presenting information in a way that everyone, especially minority groups, can easily understand. Yusuf knows that plain language benefits governments and businesses too, improving teamwork by making internal communication more effective.

An accomplished communications professional and people leader, Yusuf comes to the Foundation with over 22 years of experience leading high-performing teams in finance, education and technology companies.

Yusuf’s strengths include devising strategies to build brand awareness and a loyal customer base, while supporting his team to innovate and grow. With his eye firmly on the customer experience, Yusuf leads the Foundation as it seeks to expand its products and services and bring the benefits of plain communications to as many people as possible.