Boost your productivity with fewer mistakes

Whether you write for government or for a corporate organisation, it’s easy to be misunderstood. Why? Because we often don’t take the time to put ourselves in our readers’ shoes, assuming that they share our understanding of a topic.

Misunderstandings (and therefore mistakes) can arise from something as simple as people not sharing the same understanding of a word. Research shows that people interpret even common nouns in at least 10 to 30 different ways.

Our workshops show you how to communicate without ambiguity. This will help you avoid costly mistakes and reduce the number of revisions to your writing. Both these improvements boost productivity in organisations by saving your time. You can then spend your time problem solving, creating and decision-making.

Get what you want with more persuasive writing

Once you’ve used this extra time to create or problem solve, how do you get your readers to endorse your proposal, follow your guidelines or respond to your email? You need to persuade them.

And the best way to persuade your readers is with plain language, especially for hard-to-win readers.

You’ll win over these readers with clear logic. This means presenting your reasons and relevant evidence rather than stepping readers through your research process. If you step readers through your research, your logic gets diluted throughout your document and becomes less persuasive.

And many of our writing workshops explain how to win over these readers by making concessions where needed. Concessions flag the limits of your evidence. If this feels counterintuitive, that’s because it is. But we’ll show you how to use a concession like an olive branch that boosts your reader’s confidence that you know what you’re talking about.